Assistant Manager to Manager, Branding and Advertising - CED

Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong.

It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business. Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.

Responsibilities

Develop and implement effective brand building strategies Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels Liaise with agencies & production houses to implement brand building initiatives Supervise the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns Conduct brand track survey regularly to monitor the brand awareness of the Bank Manage and monitor promotion budget on a regular basis Handle and supervise the procurement works of campaigns Perform duties as assigned Requirements University graduate with major in Marketing, Communications or relevant disciplines 8-10 years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms Experience in banking industry is preferred Good team player with excellent interpersonal and communication skill Organized, strong self-motivation and attention to details, ability to work independently and responsively Computer literacy such as MS Word, Excel, PowerPoint and Chinese word processing Good command of spoken and written English and Chinese, including Putonghua Interested parties, please click "Apply Now" for application.

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