Head of Acquisition - Multi Product Ownership

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description The Head of Acquisition for MPO is responsible for driving sustainable growth of Globe’s Multi-Product Ownership (MPO) base by converting priority single-product and new-to-Globe households into profitable MPO customers.

This role owns the end-to-end acquisition journey from discovery through successful activation across digital, assisted, and retail channels. The Head of Acquisition for MPO is accountable for growing Globe’s Multi-Product Ownership (MPO) base by acquiring high-quality, profitable households across priority segments. The role owns the full pre-activation customer journey, from discovery and engagement through purchase, onboarding, and successful activation.

This role leads the design and execution of cross-sell, switcher, and new-customer acquisition strategies across digital, assisted, and retail channels, ensuring that customers experience a seamless, compelling, and value-led transition into MPO. The role works closely with Marketing, Channels, Territory, and CX teams to operationalize acquisition programs at scale.

The Head of Acquisition operates within defined portfolio, pricing, and profitability guardrails, balancing growth velocity with sustainable economics. The role is expected to use data, experimentation, and performance insights to continuously improve funnel efficiency, conversion rates, and time-to-activation.

DUTIES AND RESPONSIBILITIES

1. Own MPO acquisition strategy by quadrant, segment, and priority persona
2. Design and execute cross-sell and switcher programs across inbound, outbound, retail, and digital channels
3. Lead acquisition funnel performance (lead generation, conversion, onboarding, activation)
4. Partner with Marketing, Channels, and Territory teams to deliver consistent GTM execution
5. Optimize acquisition offers within approved portfolio, pricing, and margin guardrails
6. Drive continuous improvement through experimentation and performance analysis
7. Ensure seamless discover–buy–get-connected customer journeys Top 5 Deliverables:
8. MPO Acquisition Strategy and GTM Plan
9. Cross-Sell and Switcher Program Playbooks
10. Acquisition Funnel Performance Dashboard
11. Channel-Specific Execution Plans
12. Activation and Onboarding Improvements KPIs:
13. MPO Gross Adds and Net Adds
14. Conversion Rate by Channel and Segment
15. Cost per Acquisition (CPA)
16. ARPA Uplift vs Single-Product Baseline
17. Time-to-Activation / Install SLA Competencies:
18. Strong commercial and growth acumen
19. Funnel and GTM strategy execution
20. Data-driven decision making
21. Cross-functional leadership
22. Executional excellence QUALIFICATIONS:
23. At least 5 years experience in acquisition, growth, or commercial roles
24. Experience in telco, subscription, or platform businesses preferred
25. Strong people management experience
26. Financial and performance management exposure Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.