Job description
Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines: - real-world HVAC operations - product development - software and technology - design and branding - customer experience We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.
This is a highly hands-on role for someone who combines: - strong growth instincts - excellent creative judgment - operational intensity - fast execution - deep curiosity about customers You should be equally comfortable: - launching a Meta campaign - giving feedback on a landing page - coordinating a video shoot - improving attribution - organizing a homeowner event - reviewing install photos for quality and consistency This is not a traditional corporate marketing role.
We are looking for a builder. WHAT YOU’LL OWN GROWTH & ACQUISITION
- Manage and improve paid acquisition across Google, Meta, LSA, and other channels
- Improve landing pages, conversion funnels, and attribution
- Develop experiments to improve lead quality and customer acquisition cost
- Work closely with leadership to identify growth opportunities and bottlenecks CREATIVE & BRAND
- Source and manage photographers, videographers, designers, freelancers, and agencies
- Maintain a high bar for visual quality and brand consistency
- Help shape the voice, positioning, and identity of Electric Air
- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding WEBSITE & FUNNEL OPTIMIZATION
- Own and improve the website experience
- Create and iterate on landing pages
- Improve top-of-funnel conversion and attribution systems
- Work with engineers and contractors to ship quickly LOCAL BRAND PRESENCE
- Help Electric Air become a recognized and trusted local brand
- Support partnerships, events, workshops, and community presence
- Develop systems for reviews, referrals, and neighborhood density CONTENT & STORYTELLING
- Turn real installs and customer experiences into compelling marketing
- Help communicate technical concepts simply and elegantly
- Build systems for collecting photos, videos, testimonials, and install stories WHAT WE’RE LOOKING FOR You may not fit perfectly into a traditional marketing category. That’s okay. We care more about: - taste - judgment - speed - ownership - curiosity - adaptability than polished corporate experience. Ideal candidates often come from backgrounds like: - startups - consumer brands - growth roles - creative agencies
- DTC - local service businesses - hospitality - independent creator/operator work YOU MIGHT BE A FIT IF YOU:
- Have strong opinions about what makes a brand feel premium, trustworthy, and modern
- Can distinguish between tasteful marketing and generic contractor marketing
- Are highly resourceful and comfortable working with constraints
- Move quickly and enjoy shipping work
- Can balance analytics with intuition
- Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
- Are comfortable operating in ambiguity and building systems from scratch NICE TO HAVE
- Experience with Google Ads, Meta Ads, or local acquisition
- Experience with conversion optimization and landing pages
- Experience directing creative production
- Experience with local SEO or home services
- Experience working closely with founders or small teams
- Strong writing instincts