Esyasoft

Senior Marketing Manager — (Product) Fleet SaaS

Esyasoft

Bangalore, Karnataka, IndiaFull timePosted Apr 24, 2026

Job description

We are looking for a Principal Product Marketing Manager to lead the commercialisation, positioning, and market adoption of our Fleet SaaS platform. This is a high-impact, revenue-linked role — not limited to messaging or launches. You will be responsible for ensuring that the product is clearly positioned, effectively sold, and successfully monetised across enterprise customers.

You will act as the bridge between product, sales, and customers, ensuring strong alignment between platform capabilities, customer needs, and revenue outcomes. What You’ll Own Product positioning, packaging, and pricing for Fleet SaaS Enterprise GTM strategy and sales enablement Customer solutioning and use-case alignment Adoption, expansion, and monetisation of the platform Market intelligence and competitive positioning Key Responsibilities Product Positioning & Commercialisation GTM Strategy & Enterprise Sales Enablement Customer & Market Understanding (ICP Focus) Solutioning & Use-Case Mapping Adoption & Monetisation Product–Sales–Customer Alignment Leadership & Execution Core Capabilities Strong commercial and customer-first mindset Ability to bridge product, sales, and market realities Data-driven approach to adoption and monetisation High ownership with execution focus Strong stakeholder management and influence Requirements 7+ years of experience in Product Marketing / Product Management in B2B SaaS Proven track record of: Launching and scaling SaaS products Driving monetisation and revenue growth Strong experience working with enterprise sales and GTM teams Ability to convert product capabilities into clear business value and ROI narratives Experience in solutioning for enterprise customers Strong understanding of SaaS pricing, packaging, and adoption models Excellent communication and storytelling skills for enterprise audiences Preferred Experience Exposure to mobility, fleet management, logistics, or EV ecosystems Experience with telematics, IoT, or operations-heavy platforms Understanding of multi-market GTM (India + global markets) Tools & Exposure CRM & Sales Tools: Salesforce / Hub.

Spot Analytics: Mixpanel, Amplitude, GA4, Power BI, Looker Product & Execution: Jira, Notion, Confluence Basic understanding of APIs, integrations, and SaaS architecture