Student Worker: Athletic Marketing

Job Title Student Worker: Athletic Marketing Agency East Texas A&M University Department Athletics Proposed Minimum Salary Commensurate Job Location , Job Type Student Worker Job Description INSTRUCTIONS TO APPLICANT: During the application process the “My Experience ” page has a section provided “ Attachments (Resume/CV, References, Cover letter, etc.)

” to upload required documents. Use the Upload button to add each document. You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB. All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered. Incomplete or improperly submitted applications may be excluded from consideration.

Please provide the following documents: Cover Letter Resume/CV Please do not withdraw your application in an attempt to upload a missing document. If you need assistance with this or any other matter, please contact us at HR.StudentHiring@etamu.edu Position Summary The Marketing & Fan Engagement Student Assistant supports the promotion of East Texas A&M Athletics through marketing initiatives, fan engagement activities, game day promotions, and special events.

This position assists with creating memorable fan experiences, increasing attendance, enhancing school spirit, and supporting the department's revenue generation and brand awareness efforts.

Essential Duties and Responsibilities

Marketing & Promotions

• Assist with the planning and execution of marketing campaigns for athletic events.
• Support promotional efforts designed to increase attendance and fan engagement.
• Distribute marketing materials across campus and throughout the community.
• Assist with grassroots marketing initiatives, community outreach events, and student engagement efforts.
• Help develop and implement promotional schedules and theme nights for athletic contests.
• Assist with sponsor activation and fulfillment opportunities during events. Fan Engagement
• Support in-game promotions, contests, giveaways, and entertainment activities.
• Assist with fan interaction initiatives before, during, and after athletic events.
• Help coordinate student section engagement efforts and spirit initiatives.
• Serve as a game day representative to promote a positive fan experience.
• Assist with mascot appearances, promotional teams, and special event activities as assigned.
• Engage with fans and guests while providing excellent customer service. Game Day Responsibilities
• Assist with setup and breakdown of promotional areas and fan engagement spaces.
• Help coordinate halftime promotions, recognitions, and special presentations.
• Distribute promotional items, giveaways, and event materials.
• Assist with sponsor activations and hospitality areas as assigned.
• Ensure game day marketing elements are executed according to event plans. Content & Creative Support
• Assist with gathering photos, videos, and fan-generated content during events.
• Support marketing staff with content creation initiatives.
• Assist with social media engagement efforts and promotional campaigns as assigned.
• Help evaluate attendance, promotions, and fan engagement initiatives for future planning. Administrative Responsibilities
• Attend required staff meetings and training sessions.
• Maintain professionalism when interacting with student-athletes, coaches, fans, sponsors, and campus partners.
• Complete assignments accurately and efficiently.
• Perform other duties as assigned by the Marketing and External Operations staff.

Qualifications

• Current East Texas A&M University student in good academic standing.
• Strong communication and interpersonal skills.
• Outgoing personality with a passion for customer service and fan engagement.
• Ability to work independently and as part of a team.
• Ability to work evenings, weekends, holidays, and irregular hours based on athletic event schedules.
• Dependable and punctual.

Preferred Qualifications

• Interest in sports marketing, communications, event management, business, public relations, or related fields.
• Experience with customer service, promotions, event planning, or social media.
• Knowledge of collegiate athletics and fan engagement strategies.
• Experience with graphic design, photography, videography, or content creation is a plus. Physical Requirements
• Ability to stand and walk for extended periods during events.
• Ability to lift and carry promotional materials and equipment up to 25 pounds.
• Ability to work indoors and outdoors in varying weather conditions. Learning Outcomes Students serving in this role will gain practical experience in:
• Sports marketing and promotions
• Fan engagement and customer experience
• Event planning and execution
• Sponsorship activation
• Community outreach
• Brand management
• Content creation and social media marketing
• Collegiate athletics administration All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Veterans/Disability Employer.