Brand Manager – NPD Focus (Japanese Food Brand)

We are a leading Japanese food brand bringing authentic, high-quality products to B2B and B2C markets in the UK. We are looking for a Brand Manager to lead end-to-end new product development (NPD), and manage cross-functional projects while supporting marketing activities when needed. This is a hands-on role, requiring independence, organisation, collaboration, and a passion for Japanese food .

Japanese language skills are a plus. What You’ll Do Lead the full NPD process from concept to launch, coordinating with suppliers abroad, packaging design teams, technical and purchasing team Coordinate packaging design for new products and existing products Actively seek market insights , identify opportunities, generate NPD ideas, and make them happen through coordinating with other teams Communicate effectively with suppliers, agencies, and internal stakeholders to ensure smooth project delivery Manage administrative tasks of the team such as product audits, websites, samples, filing and other organisation tasks with accuracy and attention to detail Support other marketing activities when required Who You Are Experience in brand management , project management , product management , or NPD (food sector preferred), with exposure to end-to-end project management and supplier coordination Passionate about Japanese food , cooking, and its quality & authenticity Comfortable in Japanese corporate culture , respectful, detail-oriented, and collaborative Independent, proactive, collaborative, organised, and commercially smart Positive, self-driven, flexible, and able to work across teams including virtual colleagues and external partners Japanese language skills are a plus Success Measures End-to-end delivery of NPD projects on time, on budget, and to quality standards Product performance, market acceptance, and commercial impact Quality of collaboration across internal teams and with suppliers/agencies Accuracy, organisation, and effectiveness in administrative and project support