Job description
Define and execute the overall marketing strategy across paid, owned and earned channels to hit revenue and growth targets. Build, mentor and manage the marketing team (ROAS, campaigns, content, catalogue, brand strategy). Develop and execute the overall brand strategy aligned with business objectives. Define and maintain the brand identity, voice, and visual consistency across all channels.
Identify market trends, customer insights, and competitive opportunities to strengthen brand positioning. Build long-term brand equity while driving short-term sales initiatives. Own the marketing budget and allocate spend across channels for maximum ROI. Partner with the founders on positioning, pricing, and go-to-market for new collections and launches.
Set KPIs and reporting cadences for the full marketing function; present results to leadership. Lead influencer, affiliate and partnership marketing programs relevant to jewellery and gifting occasions. Drive customer retention strategy in collaboration with CRM/email and loyalty programs.
Requirements
8+ years in marketing leadership, with at least 3 years in D2C / e-commerce (jewellery, fashion, or luxury preferred). Proven track record of scaling revenue through a mix of paid, organic and brand marketing. Experience managing multi-channel budgets and cross-functional teams. Strong grasp of North American consumer behavior and seasonal jewellery demand cycles.
Prior experience in fine jewellery, gemstones, or luxury goods. Experience launching brands or product lines in the US/Canada market.