Job description
I. Primary Purpose of the Position The Digital Marketing Associate is responsible for generating traffic and increasing engagement, measuring marketing performance, and maintaining overall operational system functionality. II.
Essential Duties and Responsibilities
Create competitor check reports Create campaigns to assist in B2B and B2C inbound lead generation Identify current and potential user personas to help create targeted content and campaigns Conduct data analysis for email and social media campaigns, amongst other marketing performance metrics Assist in the compilation and consolidation of marketing reports Create strategies to drive SEO and website traffic Assist in and eventually proactively run all of Mind You's social media accounts III.
Key Performance Indicators (KPIs) # of monthly Inbound leads generated % of Satisfied Clients # of Innovative Solutions # of Engagements (website clicks) % Increase in Traffic Requirements Qualifications Required Graduate of any bachelor’s degree course, preferably Business Administration, Management, Marketing, or relevant field With strong customer service or support experience With strong analytical abilities, problem-solving and decision-making skills Goal-oriented and organized team player Professional communication and public speaking skills Benefits HMO Coverage Psychology Services Employee Stock Options Allowances
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