CRM Specialist

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better. Our mission is simple: treat customers right, cut the nonsense, and build a product that earns trust every step of the way. We’re looking for a CRM Specialist to help us engage customers, design smart retention campaigns, and shape how our customers connect with our product.

What You’ll Do: Еxecute, and monitor retention and engagement campaigns. Segment customer databases for targeted communication. Create templates for email, push notifications, SMS, and Telegram. Track campaign performance, prepare reports, and follow KPIs. Maintain and monitor the tools for smooth and engaging user experience.

Ensure CRM system accuracy and manage daily operations. Create campaign content and design assets for marketing communicatiоns. Identify customer behavior trends and recommend optimizations. Perform QA checks on all marketing communications for consistency and accuracy. What We’re Looking For: Minimum 1 year of experience in CRM, marketing, or digital campaigns.

Knowledge of CRM systems & tools (Optimove or similar). Strong analytical and data skills (Excel, Google Sheets, etc.) Excellent written and verbal communication skills. Detail-оriented, organized, and able to prioritize in a dynamic environment. Willingness to learn and grow in the industry. Experience with email marketing tools, push/SMS platforms, and customer segmentation is an advantage.

Nice To Have

Content creation and basic design tools (Canva, Photoshop, etc.). Basic knowledge of HTML is a plus.

What We Offer

Competitive salary and discretionary performance bonus. Premium private health insurance, including dental care. €50 monthly flexible benefits allowance. Up to 25 days of paid annual leave. Hybrid working, including 1 work-from-home day per week. Opportunity to grow and have a real impact in a fast-moving international company.

A collaborative environment where ownership, ideas and new ways of doing things are encouraged.