Job description
ABOUT BROCCOLI Broccoli is building the AI operating system for home service businesses. We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like Service.
Titan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
- Hundreds of contractors use Broccoli to run their front office
- We’ve grown from $0 → millions in ARR in under a year
- We’re trusted by both single-location operators and the largest PE-backed roll-ups
- Raised $25M+ from Khosla Ventures and YC THE ROLE We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli. Your job is to build and scale the systems that generate high-quality pipeline for the sales team. We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role. You should constantly be testing:
- Channels
- Messaging
- Funnel conversion
- Outbound motions
- Paid campaigns
- Events and partnerships
- AI-powered automations and workflows You’ll work closely with the founders, sales team, and Rev. Ops to build the growth engine behind Broccoli’s next stage. WHAT YOU’LL OWN
- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time WHO WE’RE LOOKING FOR MUST-HAVES
- Strong analytical and growth mindset - 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week STRONG PLUS
- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality NOT A FIT
- Brand marketers without pipeline ownership
- People optimized around MQLs over revenue
- Managers who mainly coordinate agencies instead of executing Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.