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Старший фахівець департаменту маркетингу

PepsiCo

Kiev, UkraineFull-timePosted Apr 24, 2026

Job description

• End-to-end brand management: from strategy development to execution and in-store performance

  • Drive sales, profitability, and market share growth
  • Manage and develop the brand portfolio within the category
  • Initiate and launch new products in close collaboration with R&D
  • Manage assortment, packaging updates, and design improvements
  • Plan and control the marketing budget with a strong focus on ROI and efficiency
  • Collaborate with creative and media agencies; develop SMM direction together with the digital marketing team
  • 2+ years of experience as a Brand Manager in FMCG
  • Experience managing a brand portfolio or category
  • Experience in product launches or working with R&D will be a plus
  • Strong understanding of sales drivers, profitability, and key business metrics
  • Solid analytical skills (data analysis, Excel, market insights)
  • Experience working with agencies and cross-functional teams
  • English
  • Intermediate level is a plus Overview We are looking for a Brand Manager who will take full ownership of brand development within the dairy category and drive business results!

Responsibilities

  • End-to-end brand management: from strategy development to execution and in-store performance
  • Drive sales, profitability, and market share growth
  • Manage and develop the brand portfolio within the category
  • Initiate and launch new products in close collaboration with R&D
  • Manage assortment, packaging updates, and design improvements
  • Plan and control the marketing budget with a strong focus on ROI and efficiency
  • Collaborate with creative and media agencies; develop SMM direction together with the digital marketing team Qualifications
  • 2+ years of experience as a Brand Manager in FMCG
  • Experience managing a brand portfolio or category
  • Experience in product launches or working with R&D will be a plus
  • Strong understanding of sales drivers, profitability, and key business metrics
  • Solid analytical skills (data analysis, Excel, market insights)
  • Experience working with agencies and cross-functional teams
  • English
  • Intermediate level is a plus

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