Job description
• End-to-end brand management: from strategy development to execution and in-store performance
- Drive sales, profitability, and market share growth
- Manage and develop the brand portfolio within the category
- Initiate and launch new products in close collaboration with R&D
- Manage assortment, packaging updates, and design improvements
- Plan and control the marketing budget with a strong focus on ROI and efficiency
- Collaborate with creative and media agencies; develop SMM direction together with the digital marketing team
- 2+ years of experience as a Brand Manager in FMCG
- Experience managing a brand portfolio or category
- Experience in product launches or working with R&D will be a plus
- Strong understanding of sales drivers, profitability, and key business metrics
- Solid analytical skills (data analysis, Excel, market insights)
- Experience working with agencies and cross-functional teams
- English
- Intermediate level is a plus Overview We are looking for a Brand Manager who will take full ownership of brand development within the dairy category and drive business results!
Responsibilities
- End-to-end brand management: from strategy development to execution and in-store performance
- Drive sales, profitability, and market share growth
- Manage and develop the brand portfolio within the category
- Initiate and launch new products in close collaboration with R&D
- Manage assortment, packaging updates, and design improvements
- Plan and control the marketing budget with a strong focus on ROI and efficiency
- Collaborate with creative and media agencies; develop SMM direction together with the digital marketing team Qualifications
- 2+ years of experience as a Brand Manager in FMCG
- Experience managing a brand portfolio or category
- Experience in product launches or working with R&D will be a plus
- Strong understanding of sales drivers, profitability, and key business metrics
- Solid analytical skills (data analysis, Excel, market insights)
- Experience working with agencies and cross-functional teams
- English
- Intermediate level is a plus
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