Area Sales Executive

Key Responsibilities

(KRAs)

1. Sales & Revenue Growth

• Achieve monthly and annual sales targets for the assigned territory
• Drive primary and secondary sales through dealers and distributors
• Identify new market opportunities and expand territory coverage

1. Channel Management

• Appoint new distributors and dealers in the assigned area
• Maintain strong relationships with existing channel partners
• Ensure partner profitability and engagement

1. Market Development

• Increase brand visibility and product awareness in the territory
• Conduct promotional activities, dealer meets, and campaigns
• Monitor competitor activities and market trends

1. Collection & Credit Control

• Ensure timely collections from dealers and distributors
• Monitor outstanding payments and reduce credit risk
• Maintain healthy financial discipline in the territory

1. Team Coordination

• Coordinate with internal teams (logistics, marketing, service)
• Ensure smooth order processing and delivery
• Support field executives and sales coordinators

1. Customer Relationship Management

• Handle customer queries and resolve escalations
• Ensure high customer satisfaction and retention
• Build long-term relationships with key clients

1. Reporting & MIS

• Prepare daily, weekly, and monthly sales reports
• Track KPIs like sales growth, conversion ratio, and collection efficiency
• Provide market feedback and insights to management Requirements Requirements Key Skills Required (What we need)
• Strong experience in channel sales / distribution management
• Good understanding of territory management and market expansion
• Excellent communication and negotiation skills
• Ability to achieve targets in a competitive environment
• Self-driven, result-oriented, and proactive mindset
• Willingness to travel extensively Benefits Benefits What we offer?
• Freedom to “follow your passion”
• Opportunity to work with one of India’s fastest-growing solar companies
• Attractive incentives and performance-based rewards
• Career growth opportunities in the sales domain
• Hands-on exposure with leadership team
• Learning and development programs