Job description
Lead culinary innovation, from recipe development to B2B solution design and commercialization Develop and execute integrated marketing campaigns for key eatery accounts Lead experiential top-to-top engagement initiatives with strategic customers Develop consumer culinary education strategy across Pepsi. Co Foods brands (Lay’s, Quaker, Doritos, Cheetos, Bugles) to drive in-home consumption Support the exploration of new business models Bachelor's degree and above, with 8+ years of end-to-end marketing experience in leading multinational F&B companies Strong track record in B2B marketing Strong expertise in integrated marketing campaign development and execution, including social communication, experiential activations and trade events Outstanding skill in developing consumer-centric innovations Excellent interpersonal skill and presentation skill Fluent in English Overview The role is designed to accelerate the growth of Pepsi.
Co Foods' culinary business by driving culinary innovation, delivering consumer education campaigns and supporting the exploration of new business models.
Responsibilities
Lead culinary innovation, from recipe development to B2B solution design and commercialization Develop and execute integrated marketing campaigns for key eatery accounts Lead experiential top-to-top engagement initiatives with strategic customers Develop consumer culinary education strategy across Pepsi. Co Foods brands (Lay’s, Quaker, Doritos, Cheetos, Bugles) to drive in-home consumption Support the exploration of new business models Qualifications Bachelor's degree and above, with 8+ years of end-to-end marketing experience in leading multinational F&B companies Strong track record in B2B marketing Strong expertise in integrated marketing campaign development and execution, including social communication, experiential activations and trade events Outstanding skill in developing consumer-centric innovations Excellent interpersonal skill and presentation skill Fluent in English