Head of Marketing - Data & AI (m/f/d)

AI is reshaping aviation; and zeroG is at the core of it. We are the AI experts of Lufthansa Group, building human-centric data and AI solutions that solve problems affecting millions of passengers and some of the most complex operations in the world. We're looking for a marketing leader who can turn deep technical capability into a story the market understands and wants; someone as comfortable shaping a brand as building a team and running a data-driven plan.

This role bridges the technical experts building our AI and the people who need to understand why it matters. You'll own how zeroG is seen and understood: sharpening our positioning inside the Lufthansa Group, growing our presence in the global aviation market, and making complex AI feel clear, credible, and worth buying.

What you will be doing: Scale and Lead the Marketing Hub Grow and coach a team across brand, content, social, digital, and product marketing; with honest feedback, clear standards, and structured ways of working. Define roles, collaboration models, and processes that scale with a fast-growing organization. Own zeroG's Brand & Positioning Continuously develop the brand identity; logo, value propositions, and visual language (online and offline) that position zeroG as an AI and data partner for aviation organizations globally.

Keep positioning sharp and consistent as the company and its portfolio grow. Nurture and evolve zeroG's employer brand with fresh ideas that keep us visible and credible as a place to work, helping attract and retain top data and AI talent in a competitive market. Drive Go-to-Market & Adoption Design and run the go-to-market strategy for the AI and data portfolio, driving internal adoption across the Group and expansion into external markets.

Shape messaging and sales materials for global trade fairs and international stakeholders, translating operational expertise into scalable offerings. Represent zeroG, and Own PR & Events Represent zeroG at global aviation trade fairs and industry events, shaping our presence and making the message land with international stakeholders.

Own PR and media relations, and plan and organise events; from our own formats to conference appearances, that build reputation and reach. Lead Communications & AI Storytelling Own the tone-of-voice and storytelling guidelines that keep communication consistent through rapid growth. Land zeroG in the media that matters; earned features, advertorials, and formats like the "Data Waypoint" podcast that make our use cases and products tangible.

Measure What Matters Set data-driven SMART KPIs aligned to company strategy, and track progress through quarterly business reviews (QBRs). Use market research and competitive analysis to spot where marketing can open the next opportunity. Marketing Leadership: 8+ years in marketing, communications, or go-to-market, with a proven track record of building and scaling a function.

You've built a brand, grown a team, and know the difference between activity and impact. Brand & Storytelling Craft: You turn complex, technical capability into clear positioning and stories that land; with executives, engineers, and the market alike. Builder's Mindset: You write the playbook, you don't follow one. You see what's missing, design something that works, and bring others along without overcomplicating it.

People-First Leadership: You lead with warmth and hold high standards. Your team feels trusted, coached, and clear on where they're going. Communicator Across Levels: From technical experts to airline executives to press, you read the room and make your point land. Fluent in English; German a strong plus. Willingness to travel is a must.

AI Fluency: Ability to speak credibly about data and AI solutions (GenAI, computer vision, NLP), and to market them without overpromising. A few notes We don't expect you to tick every box. If this speaks to you, let's talk. We care more about how you think, lead, and build than about what your job title was before. This is a role with real scope - and genuine room to shape it as zeroG grows.