Job description
Job Description: Performance Marketing Executive (2–3 Years’ Experience) Position Performance Marketing Executive Experience 2–3 years Location Jabalpur About the Role We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid digital marketing initiatives across multiple business verticals, including agribusiness, technology, and franchise development.
The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns that generate measurable business outcomes.
Requirements
Key Responsibilities ● Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube. ● Drive qualified lead generation for B2B, B2C, dealer/distributor, and franchise acquisition campaigns. ● Manage campaign budgets efficiently to maximize ROAS, CPL, and conversion rates. ● Implement and maintain Meta Pixel, Google Tag Manager, GA4, and Conversion API for accurate tracking.
● Develop audience strategies, including custom audiences, lookalike audiences, and remarketing campaigns. ● Conduct A/B testing for creatives, landing pages, audience segments, and campaign messaging. ● Collaborate with the content, design, and video teams to develop high-performing ad creatives. ● Monitor campaign performance and generate actionable insights through regular reporting dashboards.
● Stay updated on platform changes, emerging digital marketing trends, and new advertising features.
Required Skills
● Strong hands-on experience with Meta Ads Manager and Google Ads. ● Working knowledge of LinkedIn Ads for B2B lead generation. ● Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. ● Experience with lead generation campaigns, remarketing, and funnel optimization. ● Understanding of landing page optimization and conversion rate optimization (CRO).
● Ability to analyze campaign data and make data-backed optimization decisions. ● Strong analytical, communication, and problem-solving skills.
Preferred Qualifications
● Experience working with CRM platforms such as HubSpot or Zoho CRM. ● Familiarity with marketing automation tools and email nurturing workflows. ● Basic understanding of SEO and content marketing. ● Experience with Looker Studio or Power BI for performance reporting. What We’re Looking For ● A performance-focused marketer who thinks beyond clicks and impressions.
● Someone who understands business objectives and can translate them into scalable digital campaigns. ● A proactive professional who enjoys experimentation, continuous learning, and delivering measurable results. Key Performance Indicators (KPIs) ● Cost per Qualified Lead (CPL) ● Return on Ad Spend (ROAS) ● Lead-to-Opportunity Conversion Rate ● Campaign Conversion Rate ● Customer Acquisition Cost (CAC) ● Landing Page Conversion Rate ● Overall Marketing ROI Benefits Benefits – Performance Marketing Executive (2–3 Years' Experience) Competitive salary with annual performance appraisal.
Performance-based incentives and campaign achievement bonuses. Opportunity to work on Google Ads, Meta Ads, LinkedIn Ads, and other leading digital marketing platforms. Professional growth through training, certifications, and skill development programs. Exposure to end-to-end digital marketing campaigns across multiple industries.
Career advancement opportunities based on performance. Paid leaves and company holidays as per policy. Employee-friendly and collaborative work environment. Access to the latest marketing tools and analytics platforms. Health insurance and other employee welfare benefits (as per company policy). Recognition and rewards for outstanding performance.
Opportunity to contribute to high-impact marketing strategies and business growth.