Growth Leader- Heavy Machinery

Dealership Position Profiles

• Head- Growth & Marketing Function: Sales HO Level: Level 2- reports to HOD Job Summary: Accountable for identifying new growth opportunities and managing new business growth Key Responsibilities:

1. Responsible for developing and implementing Core+ and ++ growth strategies which includes identifying new growth opportunities and managing new business growth for a key market segment or in a specified region or channel.
2. Uses market and competitor research and local market knowledge to identify and prioritize marketing product segment opportunities. Guides strategic framework development for evaluation of identified opportunities using Design Thinking guidelines.
3. Formulation / execution of go to market strategies for all new line of products.
4. Set clear growth targets and key performance indicators (KPIs) for different departments for new initiatives/BD products.
5. Collaborates with Marketing, Sales Management and New Business Development Specialists to manage the analysis, measurement, and tracking of market sales potential.
6. Promote a culture of innovation within the dealership, encouraging new ideas and initiatives for product development and new launches.
7. To coach and mentor execution level teams in Sales function
8. Engage with internal as well as external organization to execute projects, managing resources, budget, and involved complexities.
9. Participate in Growth workshops (regional / those conducted by BD HO teams), identify the new application to apply the solutions / launches in new segments and grow the markets (look at Customers beyond legacy customers / B2B customers)
10. Formulate comprehensive marketing plans to promote the overall dealership's products and services in Core, Core + and Core++ business.
11. Maintain good customer relationship Qualifications and Competencies Growth Mindset: The ability to think creatively and develop innovative sales and marketing campaigns that stand out in the market. Integrates Customer Perspective

• Incorporates an understanding of the customers' perspective on our products to meet their needs and increase revenue. Articulating Value Proposition
• Interprets internal and external needs of high value key customers, explains, and demonstrates products, solutions, and services to meet customer's specific needs to differentiate against competition. Budget Management: Skill in allocating resources effectively, managing budgets for new growth initiatives, and optimizing return on investment. Thought Leadership
• Demonstrates independence and insightful through objectively approaching problems with creativity and appropriate development and use of frameworks. Marketing Proficiency: Expertise in developing and executing comprehensive marketing campaigns across various channels, including digital and traditional media. Customer focus
• Building strong customer relationships and delivering customer-centric solutions. Financial acumen
• Interpreting and applying understanding of key financial indicators to make better business decisions. Communicates effectively
• Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Demonstrates Motivation and Sense of Ownership
• Feels and projects a high degree of motivation and sense of ownership for the project outcomes and the success of the Business Education, Licenses, Certifications: Qualification: University or college degree in the field of Sales or Marketing, Technical or related subject required MBA degree in Sales & Marketing required. Experience: Min 8-10+ years of Sales experience, aftermarket sales experience and business development added advantage. Team handling experience Key Performance Indicators: AOP Achievement and % growth on AOP % inorganic growth yoy (new product or new market penetration) No. of new BD products launched against target. X% revenue contribution from Core+ and core++ X% ROI on Marketing & Marcom activities