SEO Specialist

SEO Specialist Technical SEO

• WordPress
• SaaS
• Multi-Brand
• International Full-time
• Long-term
• No Moonlighting About Us We are a SaaS company serving associations, regulators, and member-based organizations. Our platform includes multiple products: AMS (Association Management System) – core product LMS – core product EMS / Event Management – secondary Supporting services (auth, ecommerce, integrations) Our public properties are WordPress-based, and SEO is a strategic growth channel, not a content factory. We currently operate one primary brand and two additional brands under separate domains. We are expanding internationally (US, Canada, and potentially French & German markets).

Role Summary

We are hiring a Principal / Senior SEO Specialist to own technical SEO, search trust, and long-term organic growth across multiple brands and regions. This is not: A content marketing role A blogging role A link-building-at-scale role This is a senior, long-term role focused on SEO systems, signal quality, architecture, and defensible growth.

Full-time employment only. No freelancing, side clients, or moonlighting. What You Will Own (Core Problems)

1. Technical SEO Foundation (WordPress & SaaS) Crawl & indexation control (robots, canonicals, directives) Internal linking systems & site architecture Duplicate & parameter handling Template-level metadata governance Sitemap strategy (intentional, not auto-generated) SEO QA for releases, migrations, and major changes Core Web Vitals & performance SEO (with dev teams)
2. Search Trust & Traffic Integrity (High Priority) We have polluted traffic that must be cleaned and controlled. You will own: Fake / spoofed geographic traffic Bot & crawler noise Referral spam Analytics contamination (GA4 & GSC) Expected capability: GA4 & GSC forensic analysis Bot vs real user differentiation Server / CDN / WAF collaboration Clean, trustworthy reporting executives can rely on If you cannot explain why traffic is fake and how to mitigate it, this role is not a fit.
3. Multi-Product & Multi-Brand SEO Architecture We must clearly position: AMS vs LMS vs EMS vs meeting software Avoid keyword and intent cannibalization Design SEO growth for three separate brands Decide when authority is shared vs isolated Prevent brand and search confusion This requires SEO architecture thinking, not task execution.
4. International & Multilingual SEO (Major Plus) You will help design and implement SEO for: United States Canada Potential French & German markets Required understanding: hreflang (language vs country) US vs CA English differentiation Subfolder vs subdomain vs ccTLD tradeoffs Multilingual WordPress SEO without plugin abuse Duplicate language/content avoidance Language fluency is not required. Structural SEO competence is.
5. Authority & Link Strategy (Later Phase) High-quality link acquisition via partnerships may be pursued later. In scope: Industry partnerships Associations, regulators, ecosystems Thought leadership placements that make sense Forever out of scope: Link farms Paid guest posts Outreach at scale Spam or reseller links You are expected to evaluate, govern, and sometimes reject link strategies, not blindly pursue them. Tools & Skills (Required) Core Platforms Google Search Console (advanced)