Manager

Job Title: BTL Marketing Manager / Executive Company: Ridhira Group Location: Hyderabad Experience: 3–8 Years Industry Preference: Real Estate / Hospitality / Retail / Events About Ridhira Group: Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences.

The company delivers high-end lifestyle projects with a strong focus on innovation and customer experience. Role Overview: We are looking for a proactive BTL Marketing professional to plan and execute on-ground marketing activities that drive lead generation, brand awareness, and customer engagement for real estate and hospitality projects.

Key Responsibilities

Plan and execute BTL marketing activities such as: Site activations Roadshows Mall promotions Corporate tie-ups Events & exhibitions Generate qualified leads through offline campaigns. Coordinate with vendors, agencies, and event partners . Identify and develop corporate partnerships for lead generation. Organize and manage project launches and promotional events .

Work closely with the sales team to ensure lead conversion. Track and report campaign performance and ROI . Ensure proper branding and visibility at all activity locations. Handle permissions and logistics for events and activations. Maintain database of leads generated through BTL activities . Key Requirements: Bachelor’s degree in Marketing, Business, or related field.

3–8 years of experience in BTL marketing (real estate preferred). Strong experience in event management and on-ground activations . Proven ability to generate leads through offline channels . Good vendor management and negotiation skills. Willingness to travel for events and activations.

Preferred Skills

Strong networking and relationship-building skills. Good communication and coordination abilities. Creative thinking for innovative on-ground campaigns. Knowledge of Hyderabad market is an advantage. Key Performance Indicators (KPIs): Number of leads generated through BTL activities Cost per lead (CPL) Event ROI and footfall Conversion rate from BTL leads Brand visibility and engagement