Job description
亮点 / Highlights: The role provides a scope to manage the growth of the strategic account from the marketing partnership planning and execution
岗位职责 / Duties:
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Marketing Campaigns & Growth Strategy • Develop differentiated marketing strategies based on category characteristics (e.g., QSR, coffee, casual dining) and brand positioning, including mega campaigns, thematic promotions, and brand campaigns • Design end-to-end growth funnels focused on key metrics such as order growth, conversion rate improvement, and user retention (traffic → conversion → retention) • Provide customized marketing solutions for strategic accounts to drive brand-level GMV and overall platform contribution
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User & Merchant Insights • Deeply analyze user behavior (ordering journey, price sensitivity, consumption timing, etc.) to identify growth opportunities • Leverage merchant operational characteristics (AOV, menu structure, fulfillment capability, etc.) to design tailored marketing strategies • Continuously build and refine a “User × Scenario × Category” growth framework to improve targeting and campaign effectiveness
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Data-Driven Analysis & Performance Optimization • Establish a comprehensive campaign evaluation system (impressions, clicks, conversion, ROI, incremental orders, etc.) • Diagnose performance issues through data analysis (e.g., funnel drop-offs, low campaign efficiency) and continuously optimize strategies • Deliver standardized reporting and post-campaign reviews, and distill best practices for scalability
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Project Management & Cross-functional Collaboration • Own the end-to-end campaign lifecycle (planning → resource coordination → execution → post-analysis) • Collaborate closely with cross-functional teams (Marketing, Product, Operations, Sales, etc.) to ensure smooth execution • Manage complex projects (e.g., platform-wide campaigns, co-branded initiatives) and ensure timely delivery with strong results
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Playbook & System Building • Develop marketing playbooks across different categories, price ranges, and user segments • Build standardized campaign templates (e.g., user acquisition, hero product campaigns, seasonal promotions) • Create benchmark cases to enable scalable growth for merchants and empower the sales team
任职要求 / Requirements:
Requirements
• 3–5 years of experience in internet platforms, local services, or e-commerce; experience in marketing campaigns or growth roles is preferred • Strong understanding of the local services or F&B industry, with deep insights into user behavior and merchant operations • Solid data analysis skills with the ability to drive decisions through data • Proven experience managing end-to-end marketing projects (strategy → execution → analysis), with strong project management skills • Excellent communication and stakeholder management skills, with the ability to drive cross-functional alignment • Fluency in English (spoken and written); Arabic is a plus