Job description
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
POSITION SUMMARY
Retail Marketing & Visual Merchandising Specialist is responsible for lead in-store execution and visual merchandising standards across DTC (mono brand) stores, ensuring premium brand experience and consistent retail presentation. This role combines retail marketing campaign execution and in-store visual merchandising excellence, ensuring that brand strategies are effectively translated into impactful consumer experiences at the point of sale.
The Specialist works closely with internal teams and external partners to deliver consistent brand messaging, strong retail activation, and premium store presentation that drives sell-through and consumer engagement.
KEY RESPONSIBILITIES
- Retail Marketing Execution (DTC) Own and execute visual merchandising standards across DTC (mono brand) stores Ensure premium in-store brand experience through product presentation, storytelling, and layout Support the rollout of integrated retail campaigns in collaboration with marketing, commercial, and agency partners Ensure consistent application of retail marketing guidelines, toolkits, and campaign assets across channels Support the development and delivery of marketing execution guidelines to channel partners and store teams Track campaign execution and provide feedback to improve effectiveness and ROI
- Visual Merchandising & In-store Execution Implement and maintain visual merchandising standards for mono stores Support in-store execution of campaigns, ensuring alignment between marketing activation and VM presentation Assist in new store openings, seasonal setups, and retail events with VM execution Monitor store-level execution quality and provide feedback for continuous improvement Ensure consistency of product presentation and brand storytelling at point of sale
- Cross-functional Collaboration Work closely with commercial, marketing, and merchandising teams to ensure alignment across planning and execution Act as a bridge between strategy and store-level execution Collect insights from stores and channels to inform future campaigns and VM improvements
- Budget & Agency Coordination Support budget tracking and reporting for both retail marketing and VM initiatives. Coordinate with agencies to ensure timely and high-quality execution of campaigns and VM setups REQUIREMENTS FOR SUCCESS Bachelor’s degree with 5–7 years of relevant work experience in retail, fashion, or sports industry. Experience in executing in-store retail programs and visual merchandising standards. Strong communication skills in English (verbal and written). Good presentation and facilitation skills. Portfolio of past Retail Marketing/VM work is preferred. ADDITIONAL INFORMATION Location: Seoul Anguk, Korea / Department: Marketing / Reports to: Retail Marketing & VM Manager
- Equal Opportunity Employer: New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion. If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.