Job description
About the Role
Saburi Ply is looking for a creative, energetic, and execution-focused Marketing Executive (BTL) to strengthen brand visibility and support sales through impactful Below-The-Line (BTL) marketing initiatives. The ideal candidate should have hands-on experience in planning and executing promotional campaigns, dealer engagement activities, and on-ground marketing programs.
Key Responsibilities
Plan and execute BTL marketing activities across assigned markets. Organize dealer meets, carpenter meets, contractor meets, and retailer engagement programs. Coordinate product launches, exhibitions, roadshows, and promotional campaigns. Work closely with the sales team to execute market activation initiatives. Coordinate with vendors, agencies, and event partners to ensure timely execution.
Manage branding materials including banners, standees, brochures, merchandise, and promotional kits. Monitor campaign effectiveness and prepare post-event reports. Ensure brand visibility across dealer outlets and retail touchpoints. Maintain inventory of marketing collateral and promotional materials. Support digital marketing and social media campaigns whenever required.
Travel across assigned territories for marketing activities.
Requirements
1–4 years in BTL Marketing. Experience in the Plywood, Laminates, Paints, Hardware, Tiles, Sanitaryware, Cement, Steel, FMCG, or Building Materials industry will be preferred. Strong event coordination and vendor management skills. Excellent communication and interpersonal skills. Creative mindset with strong execution capabilities.
Proficiency in MS Excel, PowerPoint, and Microsoft Office. Willingness to travel for marketing events and promotional activities.
Required Skills
BTL Marketing Event Planning & Execution Dealer & Retail Activation Brand Promotion Vendor Management Marketing Campaign Management Market Research Promotional Material Management Coordination & Communication Budget Tracking MS Excel & PowerPoint Time Management Problem Solving Team Collaboration