Job description
About the Company Embitel Technologies is a Volkswagen AG (VW) Group Company. VW is a German multinational automotive manufacturing corporation headquartered in Wolfsburg, Germany. VW is one of the world’s largest automaker by sales. VW sold 10.9 million vehicles in 2019. The group comprises of 12 brands from seven European Countries: Volkswagen, Audi, Lamborghini, Porsche, Bugatti, Bentley, Ducati (motorcycles), Skoda, SEAT, Scania, MAN and Volkswagen commercial vehicles.
Job Description: Job Description: Analytics Lead We are looking for an Analytics Lead with hands-on experience in digital analytics implementation and reporting, tag management, API and SDK integrations, and working knowledge of customer engagement and analytics platforms such as Amplitude, Mixpanel, Clever. Tap, Branch.
io. The role will be responsible for defining, implementing, validating, and maintaining tracking frameworks across web, mobile app, and backend systems to enable accurate customer behavior analytics, funnel tracking, segmentation, and lifecycle engagement.
Key Responsibilities
Design and maintain analytics tracking plans across websites, mobile apps, and backend systems. Implement and manage tags using tag management platforms such as Google Tag Manager, Adobe Launch, or similar tools. Work with product, engineering, marketing, and business teams to define events, event properties, user properties, and tracking taxonomy.
Support SDK implementation and validation for mobile app analytics, including event instrumentation and identity mapping. Coordinate API-based data integrations between analytics, CRM, campaign automation, and customer engagement platforms. Audit tracking implementations regularly to ensure data accuracy, completeness, consistency, and scalability.
Build and analyze funnels, cohorts, retention reports, user journeys, and lifecycle metrics. Knowledge of Clever. Tap or similar platforms to support segmentation, behavioral analytics, campaign measurement, and engagement insights. Translate business questions into measurable analytics requirements and actionable insights.
Document implementation specifications, QA processes, data dictionaries, and governance standards.
Required Skills
and Experience 5–6 years of experience in digital analytics, product analytics, marketing analytics, or customer data analytics. Strong understanding of event-based tracking, data layers, tagging frameworks, and analytics instrumentation. Hands-on experience with tag management tools such as Google Tag Manager, Adobe Launch, Tealium, or equivalent.
Working knowledge of mobile SDK implementation concepts for Android and iOS applications. Ability to understand API integrations, payload structures, event schemas, and data flow between systems. Experience with analytics platforms e.g., Amplitude, Mixpanel, Google Analytics, Firebase, Adobe Analytics, or similar tools.
Exposure to Clever. Tap, including events, user profiles, segments, funnels, cohorts, journeys, and campaign analytics. Good understanding of customer lifecycle metrics such as activation, engagement, conversion, retention, churn, DAU, MAU, and repeat usage. Strong analytical thinking, problem-solving skills, and attention to data quality.
Ability to collaborate with technical and non-technical stakeholders and convert business needs into analytics specifications.
Preferred Qualifications
Experience in Mar. Tech, customer engagement, loyalty, e-commerce, fintech, media, or app-led businesses. Basic SQL knowledge for data validation, troubleshooting, and exploratory analysis. Understanding of attribution, campaign tracking, UTM governance, and conversion measurement. Experience working with consent management, privacy-safe tracking, or data governance practices.
Ability to create dashboards and reports for business stakeholders using BI or analytics tools. Success Measures High accuracy and reliability of event tracking across web, app, and backend systems. Well-documented tracking plans, data dictionaries, and implementation guidelines. Reduced data quality issues through proactive audits and QA processes.
Actionable analytics outputs and dashboarding that improve product adoption, campaign effectiveness, and customer retention. Effective collaboration with product, engineering, marketing, and business teams. Working with Embitel
- Freedom to challenge norms, make mistakes, learn and grow
- There is no ‘I’ in word ‘Team’ and no hierarchy at Embitel
- Employees of Embitel are partners of our excellence and growth. And they are at the core of organization’s Mission and Vision To explore an exciting & progressive Career development at Embitel India:
- Visit us at: www.embitel.com
- Follow us at https://www.linkedin.com/company/embitel-technologies-india