Job description
Summary: The Social Media Manager plays a pivotal role in shaping and executing Pulse Ghana’s digital presence across all social media platforms. This position is responsible for developing, curating, and distributing high-impact content tailored to the target audience, ensuring consistent brand voice and optimal use of platform-specific features.
The manager will lead community engagement efforts, maintain a positive online environment through proactive monitoring and response, and drive measurable growth in followers and engagement. By leveraging data-driven insights and staying ahead of industry trends, the Social Media Manager will continuously refine strategies to maximize reach, impact, and ROI.
This role requires a strategic mindset, creative flair, and the ability to collaborate cross-functionally with editorial, video, and sales teams to align social media initiatives with broader organizational goals.
Responsibilities
Manage Pulse Ghana’s social media accounts by creating, curating, and scheduling content across all assigned platforms. Ensure timely and effective content distribution while leveraging platform-specific features to enhance visibility and engagement. Conduct daily monitoring of comments, messages, and user-generated content across all channels; approve and respond to comments in line with brand guidelines.
Track emerging trends and real-time developments using social media analytics tools to optimize content timing and relevance. Achieve and exceed ambitious posting frequency, engagement, and follower growth targets across all platforms. Act as a brand advocate by engaging authentically in social conversations, answering inquiries, and representing Pulse Ghana professionally.
Develop and execute data-backed social media strategies, using A/B testing and performance metrics to refine approaches. Monitor, analyze, and report on campaign performance using key benchmarks and KPIs to inform future planning and optimization. Stay informed on evolving social media tools, platforms, design trends, and best practices; provide innovative recommendations to enhance strategy.
Identify and escalate potential brand risks or opportunities arising from user-generated content to management. Collaborate closely with editorial, video production, and sales teams to ensure cohesive messaging and shared success.