Area Sales Manager

Sales Develop sales plans (90 days) for the area Ensure sales potential for areas are captured Establish sales goals and targets for the area in line with the SASKO’s overall objectives Responsible for growing volume and value driving market share as per KPI’s Predict future sales trends and prepare accurate forecasts based on market analysis and historical data.

Conduct market research to identify new opportunities, monitor competition, and stay updated on industry trends Create and implement effective sales strategies to increase revenue, expand the customer base, and enter new markets Track the profitability of sales efforts, ensuring that sales strategies contribute to the cluster’s bottom line Monitor sales KPIs and ensure sales targets for areas and routes are achieved Monitor and manage distributor performance ensuring that targets are met at optimal costs Manage sales budget, promotions and pricing Route Riding, Oder Management People Growth Monitor the performance of sales staff by setting KPIs, providing regular feedback, and conducting sales meetings and performance evaluations.

Hire, train, and mentor members of the sales team to ensure they have the skills and knowledge necessary to succeed. Encourage a high-performance culture through incentives, recognition, and motivational leadership. Work with –WEC; Conduct regular gate to gate meetings with sales supervisors to assess market and identify development opportunities Identify skill gaps within the sales team and organize training programs or workshops to improve performance.

Embed a culture of consumer centricity, personal accountability, compliance Systems, Procedures Understand BI (Business Intelligence) or similar programmes Bakery scorecard report Understand and evaluate daily sales report Understand DRM (Distribution Management) Understand, run and read reports daily Relationship Results Strong internal liaison with warehouse to ensure 100% on time delivery to customers and external liaison with 3rd Party Merchandising function to ensure execution in trade according to EDGE principles Work closely with the marketing team to ensure alignment between marketing campaigns and sales strategies, driving qualified leads to the sales team.

Ensure that the sales team works in sync with operations, logistics, or production teams to meet customer delivery expectations. Ensure effective distribution of product to all outlets, to always achieve customer satisfaction Manage relationships with external sales channels, distributors, or resellers to ensure they align with the company’s Objectives Mandate management, deals and claims Responsible for investment management In store execution, customer call implementation and controls Ensuring that all SLA’s are adhered to Responsible for returns and pallets Innovation Ensure that sales practices comply with all relevant legal and regulatory standards.

Promote and enforce ethical behavior within the sales team, maintaining the company’s reputation and customer trust Business related 3-year diploma or degree (sales, marketing, business management) 3-5 years Sales Managerial experience in FMCG environment Demonstrate ability to analyze sales forecasts, competitor activities and to formulate sales strategies Negotiate and manage trading terms, price, shelf space & promotions Valid Code 8 license Systems, procedures and systems E.

G. SAP Overview To manage all sales in the Johannesburg South area in order to achieve maximum profitability and growth in accordance with organization plans.

Responsibilities

Sales Develop sales plans (90 days) for the area Ensure sales potential for areas are captured Establish sales goals and targets for the area in line with the SASKO’s overall objectives Responsible for growing volume and value driving market share as per KPI’s Predict future sales trends and prepare accurate forecasts based on market analysis and historical data.

Conduct market research to identify new opportunities, monitor competition, and stay updated on industry trends Create and implement effective sales strategies to increase revenue, expand the customer base, and enter new markets Track the profitability of sales efforts, ensuring that sales strategies contribute to the cluster’s bottom line Monitor sales KPIs and ensure sales targets for areas and routes are achieved Monitor and manage distributor performance ensuring that targets are met at optimal costs Manage sales budget, promotions and pricing Route Riding, Oder Management People Growth Monitor the performance of sales staff by setting KPIs, providing regular feedback, and conducting sales meetings and performance evaluations.

Hire, train, and mentor members of the sales team to ensure they have the skills and knowledge necessary to succeed. Encourage a high-performance culture through incentives, recognition, and motivational leadership. Work with –WEC; Conduct regular gate to gate meetings with sales supervisors to assess market and identify development opportunities Identify skill gaps within the sales team and organize training programs or workshops to improve performance.

Embed a culture of consumer centricity, personal accountability, compliance Systems, Procedures Understand BI (Business Intelligence) or similar programmes Bakery scorecard report Understand and evaluate daily sales report Understand DRM (Distribution Management) Understand, run and read reports daily Relationship Results Strong internal liaison with warehouse to ensure 100% on time delivery to customers and external liaison with 3rd Party Merchandising function to ensure execution in trade according to EDGE principles Work closely with the marketing team to ensure alignment between marketing campaigns and sales strategies, driving qualified leads to the sales team.

Ensure that the sales team works in sync with operations, logistics, or production teams to meet customer delivery expectations. Ensure effective distribution of product to all outlets, to always achieve customer satisfaction Manage relationships with external sales channels, distributors, or resellers to ensure they align with the company’s Objectives Mandate management, deals and claims Responsible for investment management In store execution, customer call implementation and controls Ensuring that all SLA’s are adhered to Responsible for returns and pallets Innovation Ensure that sales practices comply with all relevant legal and regulatory standards.

Promote and enforce ethical behavior within the sales team, maintaining the company’s reputation and customer trust Qualifications Business related 3-year diploma or degree (sales, marketing, business management) 3-5 years Sales Managerial experience in FMCG environment Demonstrate ability to analyze sales forecasts, competitor activities and to formulate sales strategies Negotiate and manage trading terms, price, shelf space & promotions Valid Code 8 license Systems, procedures and systems E.

G. SAP