Brand Manager, PurePlay

We are seeking a strategic, consumer-centric and execution-oriented Brand Manager to lead the development, stewardship, and growth of our consumer-facing brands across digital and e-commerce channels. This role will be responsible for driving brand strategy, positioning, naming architecture, creative development, brand governance, and integrated marketing initiatives that strengthen brand awareness, consumer engagement, and business growth.

The Brand Manager will serve as the steward of the Culligan PurePlay portfolio, ensuring a consistent and compelling brand experience across Amazon, direct-to-consumer (DTC), retailer websites, social media, and emerging digital channels.