Marketing Lead

THW – The Healthy World is a farm-to-fork organic food startup delivering A2 dairy, organic fruits & vegetables, and preservative-free food. We are building a trust-led food brand, focused on purity, traceability, sustainability, and long-term impact.

Key Responsibilities

Personally drive and review: Meta & Google Ads WhatsApp and CRM-led campaigns App / website funnels and landing pages Ensure low CAC, strong conversion, and repeat orders Coordinate closely with ops, sales, and customer support Streamline and optimize existing tools: Ad platforms CRM / WhatsApp tools Analytics dashboards Set clear SOPs, workflows, and reporting structures Ensure marketing is process-driven, not person-dependent Track and analyze: CAC, LTV, ROAS Retention, churn, repeat rate Channel-wise performance Build simple, actionable dashboards Take decisions based on data, not assumptions Brand & Content Direction: Translate THW’s USPs into clear, honest messaging Ensure brand communication builds long-term trust Work with internal and external teams on content quality Manage: In-house designer Interns and freelancers Build accountability, clarity, and learning culture Scale the team only after results justify it Support the founder during fundraising by: Providing clear traction data Improving marketing narratives and metrics Helping build investor confidence through execution Requirements 4-8 Years of experience Strong communication and interpersonal skills.

Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms. Skills & Competencies: Comfortable with ambiguity Strong skills in analytics, reporting, and decision-making. Enthusiastic about health, wellness, and sustainable living. Creative thinker with a data-driven approach. Excellent communication and multitasking abilities.

Self-motivated and detail-oriented Benefits Sensible fixed salary (aligned to current stage) ESOPs linked to milestones High growth opportunity post-fundraise