Marketing Specialist

Key Responsibilities

Creation, development, and execution of marketing campaigns across various channels, including digital, social media, email, and print. Coordinate with internal teams and external partners to ensure timely and successful launch of campaigns. Develop engaging and relevant content for different marketing channels, including case studies, social media updates, newsletters, and promotional materials.

Conduct market research to identify trends, competitor activities, and customer preferences. Analyse data to assist in marketing strategies and decision-making. Manage and grow our social media presence by creating and publishing content. Engage with our online community and respond to comments and messages in a timely manner.

Monitor and analyse the performance of marketing campaigns using various analytics tools. Prepare reports and provide insights to optimize future campaigns. Planning and organizing events, webinars, and trade shows. Coordinate logistics, promotional materials, and on-site activities. Support the marketing team with administrative tasks, including scheduling meetings, managing databases, and maintaining marketing collateral.

Requirements

Bachelor's degree in business administration, marketing, or a related field Freshers are eligible for this role 1-2 years experience is a plus Excellent communication and interpersonal abilities Experience with social media platforms and content management systems Creative thinker with a passion for marketing and a keen eye for detail Ability to work independently and collaboratively in a fast-paced environment Strong organizational and multitasking skills Benefits Competitive salary and performance-based incentives Opportunities for professional development and growth within the company Collaborative and innovative work environment Health insurance and other benefits