Sr. Executive / Assistant Manager - Ad Sales

Location: Bhubaneswar Experience Required: 4–6 Years Role Purpose To drive advertising revenue across Television and Digital platforms through direct client servicing, agency coordination, and customized brand solution integrations . The role involves identifying new revenue opportunities, managing key relationships, and delivering strategic media solutions aligned with client objectives.

Key Responsibilities

1. Revenue Generation (TV & Digital) ∙Achieve assigned advertising revenue targets across TV and digital inventory. ∙Develop and manage relationships with media agencies, corporate clients, and local advertisers . ∙Identify and convert new business opportunities across sectors. ∙Maximize yield through bundled TV + Digital offerings.
2. New Client Acquisition ∙Develop a structured pipeline of prospective advertisers and agencies . ∙Generate leads through market mapping, networking, and category tracking. ∙Convert prospects into long-term advertising partners.
3. Brand Solutions & Integrated Sales ∙Conceptualize and pitch innovative brand integration opportunities across shows, properties, events, and digital formats. ∙Collaborate with internal teams (Programming, Marketing, Digital, Creative) to create 4. customized advertiser solutions . ∙Execute sponsorship-led campaigns, branded content, and impact properties. ∙Drive monetization through special programming integrations and thematic campaigns.
4. Client Relationship Management ∙Maintain strong relationships with existing advertisers and agencies . ∙Ensure high client satisfaction through regular engagement and solution-driven servicing. ∙Provide post-campaign performance insights where applicable.
5. Market Intelligence ∙Track competitor activity and pricing benchmarks. ∙Identify emerging advertising categories and sectors. ∙Provide actionable insights to improve sales strategy.
6. Internal Coordination ∙Work closely with Traffic, Programming, Marketing, Digital, and Finance teams for seamless campaign execution. ∙Ensure timely release orders (ROs), documentation, and billing coordination.

Requirements

Desired Candidate Profile ∙4–6 years of experience in Media Sales (TV / Digital / Integrated Advertising Sales) ∙Strong exposure to agency network and regional advertiser ecosystem ∙Experience in concept selling and brand integrations ∙Understanding of digital advertising formats (display, video, social, branded content) ∙Excellent negotiation and presentation skills ∙Ability to manage multiple stakeholders simultaneously