Fractional Marketing Manager

Fractional Marketing Manager masterworks.agency Position Overview: We are seeking a strategic, relationship-driven Fractional Marketing Manager to serve as an embedded marketing lead for select Gloo Capital Partners and Gloo Business Units. This role develops a deep understanding of each partner’s organization, goals, audiences, and priorities, then translates that context into focused marketing strategies and plans that drive growth.

Working closely with Gloo’s Strategic Marketing leadership and Masterworks’ shared services, this person will lead day-to-day partner relationships, guide marketing priorities, and coordinate execution across channels. The ideal candidate is a strong marketing generalist who can think strategically and creatively, build trusted relationships, and turn ideas into action.

Responsibilities

Serve as the primary day-to-day marketing partner for assigned organizations/units, building trusted relationships and developing a deep understanding of their goals, audiences, brand, products, and priorities. Develop annual and quarterly marketing strategies, priorities, and measurable goals that support organizational growth.

Translate strategy into actionable marketing plans, campaigns, and briefs, connecting individual tactics to broader business objectives. Coordinate execution across Masterworks shared services, including creative, content, paid media, web, video, analytics, and marketing operations, to own high-quality, cohesive delivery.

Guide organic social media strategy and execution for assigned partners, ensuring content aligns with broader marketing priorities and brand voice. Monitor marketing performance, communicate results and insights to partners, and recommend opportunities to optimize strategy and investment. Proactively identify growth opportunities, marketing gaps, and emerging needs, helping partners prioritize where to focus their resources for the greatest impact.

Qualifications

5+ years of marketing experience, ideally in integrated marketing, marketing strategy, account strategy, growth marketing, or a similar role. Strong marketing experience across multiple disciplines such as brand, content, social media, digital, paid media, email, web, and go-to-market strategy. Demonstrated ability to translate organizational goals into clear marketing strategies, priorities, and actionable plans.

Strong relationship-building and communication skills, with the ability to earn trust, guide stakeholders, and confidently make strategic recommendations. Excellent project leadership and organizational skills, with the ability to manage multiple partners, priorities, and initiatives simultaneously. Comfortable using marketing data and performance insights to evaluate effectiveness and inform future strategy.

Experience working with mission-driven, faith-based, agency, consulting, or multi-client organizations is a plus.

What we offer

Comprehensive health, dental, and vision coverage to support your well-being. Paid vacation, sick leave, and holidays. Flexibility to work from home & relocate anywhere we’re authorized to employ you. Opportunities to travel and engage directly with mission-driven clients. Access to paid training, industry conferences, and continuous learning opportunities to foster your development.

Opportunities to engage in projects that make a meaningful impact, serving missions and causes that contribute to positive change.