Job description
Job Title: Marketing Specialist Employer: Turn Key Ventures Ltd T/A Russells Bar Location: Limerick, Ireland Annual Salary: €36,605 Hours: 39 hours/week Russells Bar is a vibrant hospitality venue known for exceptional service, contemporary menus, and a welcoming atmosphere. As we continue to grow our local and online presence, we’re looking for a digital-first Marketing Specialist with strong analytical skills and creativity to lead our online marketing efforts and brand strategy.
Key Responsibilities
Develop and manage digital campaigns to promote new menus, live music nights, promotions, and seasonal events. Plan and publish content across platforms (website, social media, email) to drive customer interaction. Monitor and analyse campaign performance (KPIs, traffic, engagement) and adjust strategy accordingly. Manage customer-facing digital interfaces (e.
g. website updates, booking systems, Google reviews). Conduct qualitative and quantitative market research to inform offers and campaigns. Collaborate with internal teams to align brand identity and ensure consistent customer messaging. Generate reports with actionable insights to optimise performance across platforms.
Coordinate with photographers and designers to create content assets as needed. Skills and Qualifications: Minimum 2 years of experience in digital marketing, preferably in a B2C or public-facing brand. Demonstrated experience with SEO strategies, campaign development, and web content management. Strong written and verbal communication skills in English.
Analytical mindset with experience in measuring digital performance (Google Analytics or similar). Self-motivated, adaptable, and comfortable working independently in a fast-paced setting. Second language desirable.