Brand Marketing Manager, Audience Engagement and Growth
Job description
The Brand Marketing Manager, Newsletter & Audience Growth is responsible for driving marketing-led growth and engagement of Boston Globe Media's newsletter and SMS audiences. This role leads the strategy, planning, execution, and optimization of initiatives that increase newsletter and SMS acquisition, improve audience engagement, and strengthen audience relationships across marketing touchpoints. The ideal candidate is a growth-oriented marketer who combines audience understanding, digital marketing expertise, creative thinking, and data-driven decision-making to build and grow engaged audiences.
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