Social Media Marketing Manager (Hybrid from NY or WI)

The Social Media Marketing Manager is the strategic architect of Lands' End's presence across social and creator channels. This role sits above channel-by-channel execution: it owns how Instagram, Tik. Tok, Tik. Tok Shop, YouTube, Pinterest, Facebook, and emerging platforms work together as one connected system, and how influencer and creator partnerships extend brand storytelling and drive commerce.

This person thinks in ecosystems, not posts, identifying where each platform earns its role in the funnel (brand-building vs. community vs. social commerce), briefing creative and content teams against a unified point of view, and building the always-on and campaign-specific social calendar in lockstep with Brand, PR, and Merchandising.