Performance Marketing Manager

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital efforts across paid media channels. The ideal candidate is passionate about growth, customer acquisition, and optimization, with a strong analytical mindset and hands-on experience managing performance campaigns at scale.

Key Responsibilities

● Develop and execute performance marketing strategies across paid digital channels. ● Manage campaign planning, execution, optimization, and reporting for app campaigns. ● Monitor and optimize key performance metrics, including CAC, CPA, CPI, ROAS, LTV, conversion rate, CTR, and retention. ● Own the marketing budget and ensure efficient allocation to maximize business outcomes.

● Collaborate with the Creative, Brand, CRM, Product, Data, and Commercial teams to develop high-performing campaigns and customer journeys. ● Analyze campaign performance and customer behavior to identify growth opportunities and optimization recommendations. ● Develop dashboards and present actionable insights and recommendations to leadership.

● Stay up to date with industry trends, platform updates, attribution changes, and emerging digital marketing opportunities.

Requirements

● 4–7 years of experience in performance marketing, growth marketing, or digital acquisition. ● Proven experience managing significant paid media budgets with measurable business impact. ● Familiarity with CRM, lifecycle marketing, and marketing automation is an advantage. ● Excellent communication and stakeholder management skills.