Head of Social Commerce & Growth (China)

The Role. We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.

What You'll Do>> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.>> Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.>> Build retention on We. Chat Funnel social traffic into our We.

Chat Mini-Program store. Manage community groups that drive repeat purchases and loyalty.>> Localize with taste Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.>> Own the numbers You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.

Who You Are 3+ years growing a Western fashion or lifestyle brand in China. Hands-on experience on Xiaohongshu, Douyin, and/or We. Chat Mini Programs — you know what works today. An existing network of KOLs, KOCs, and MCN partners you can activate quickly. Fluent in Mandarin; professional in English. Data-driven, but with genuine brand sensibility and fashion tasteA builder — you'd rather create something than manage something already built.

What You Get. Executive compensation with incentives tied to GMV and profitability. Full ownership of the China business — strategy, execution, and results. Remote flexibility and autonomyMPF + Paid Time Off. Apply. Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted.

STERRY Limited is an equal opportunity employer.