Job description
Location: Remote — Europe or Southeast Asia time zones Employment Type: Full-time ABOUT THE ROLE We're looking for a Demand Generation Manager to own lead generation for our client, an SEO agency — managing a monthly budget across existing growth channels to consistently deliver qualified leads (MQLs and SQLs). You'll be responsible for optimizing and scaling established channels, making data-driven decisions, and ensuring measurable growth.
KEY RESPONSIBILITIES
- Develop and execute a lead generation strategy for B2B services
- Manage and optimize multiple growth channels including:
- Google Ads (PPC)
- LinkedIn Marketing
- Review Platforms (Clutch, G2, Trust. Pilot, etc.)
- SEO (oversight and reporting, not execution)
- Allocate and manage the monthly growth budget
- Deliver a consistent number of MQLs and SQLs each month
- Provide detailed reporting, tracking, and data-backed recommendations
- Collaborate with internal teams to align marketing efforts with business goals REQUIREMENTS - 5+ years of experience in B2B marketing or business development for service-based companies
- Hands-on expertise in Google Ads (PPC) and LinkedIn Marketing — required
- Proven track record of managing and scaling multiple digital marketing channels
- Experience with review platforms and familiarity with SEO
- Strong analytical and reporting skills; ability to make strategic decisions based on data
- Demonstrated success in managing monthly budgets of $10k+
- Excellent communication and organizational skills
- Nice to have: experience with Hub. Spot CRM BENEFITS - 18 Days PTO
- Performance-based bonuses — frequent, and awarded when expectations are exceeded