Head of General Trade (Sales Director)

About Loom Solar Loom Solar is building India's Smart Home Energy Company, enabling every household to become energy independent through solar panels, hybrid inverters, lithium batteries, and intelligent energy solutions. We are looking for a visionary Head of General Trade (GT) to build India's largest and most productive distribution network for residential solar and energy storage products.

This role is responsible for driving profitable growth through dealers, distributors, retailers, electricians, installers, and channel partners across India. Role Purpose To build a high-performance General Trade organization capable of delivering sustainable, profitable growth by expanding Loom Solar's presence in every district, town, and city in India.

The Head of GT will create the sales strategy, channel architecture, operating rhythm, people capability, and execution discipline required to scale the business from thousands to tens of thousands of channel partners.

Key Responsibilities

1. Build India's Strongest Distribution Network Develop and execute the national General Trade strategy. Expand dealer and distributor coverage across all states. Increase market penetration in Tier 2, Tier 3, and rural markets. Build district-wise expansion plans. Create a scalable channel development model.
2. Drive Sales Growth Own national GT revenue and profitability. Responsible for: Monthly sales targets Channel growth Category growth Product mix Market share Repeat business New customer acquisition
3. Distribution Expansion Lead expansion of: Distributors Dealers Retailers Electricians Installers System Integrators Create clear eligibility criteria, onboarding SOPs, and productivity benchmarks for every partner category.
4. Sales Leadership Lead a nationwide sales organization including: Regional Sales Managers Zonal Managers Area Sales Managers Territory Sales Officers Business Development Managers Build a culture of: Ownership Accountability Execution excellence Customer obsession Continuous learning
5. Channel Partner Development Design programs for: Dealer profitability Distributor ROI Loyalty programs Partner certification Sales training Technical education Business growth workshops Ensure partners become long-term business collaborators.
6. Sales Excellence Establish world-class execution through: Daily sales reviews Weekly business reviews Monthly operating reviews Forecast accuracy CRM adoption Lead management Pipeline management Beat planning Territory management
7. Commercial Management Own: Pricing discipline Trade schemes Incentive programs Credit management Collections Inventory health Distributor ROI Working capital efficiency
8. Cross-Functional Leadership Collaborate with: Marketing Product Management Supply Chain Finance Manufacturing Service Digital HR Ensure seamless execution from demand generation to customer satisfaction.
9. Market Intelligence Continuously monitor: Competitor activities Pricing Product launches Consumer trends Channel feedback Policy changes Emerging opportunities Translate insights into business action. Key Performance Indicators (KPIs) Business Growth Revenue achievement Volume growth Gross margin EBITDA contribution Market share Product category growth Distribution Active distributors Active dealers New partner acquisition Geographic coverage Product availability Outlet productivity Sales Productivity Sales per ASM Sales per distributor Sales per dealer Repeat purchase rate Lead conversion Average order value Operational Excellence Forecast accuracy Inventory turnover Collection efficiency CRM adoption On-time order fulfillment Customer & Partner Experience Dealer satisfaction score Distributor retention Service turnaround time Net Promoter Score (NPS) Qualifications MBA from a reputed institute preferred. Bachelor's degree in Engineering, Business, or Commerce. 12–18 years of sales leadership experience. Minimum 5 years leading a national General Trade business. Preferred Industry Experience Experience in one or more of the following: Solar Electricals Consumer Durables Building Materials Batteries Inverters Home Appliances FMCG (GT) Paints Pipes Industrial Distribution Requirements Business Leadership P&L Management Business Strategy Distribution Management Revenue Growth Market Expansion Channel Sales Sales Excellence General Trade Territory Planning Sales Forecasting CRM Negotiation Key Account Management Sales Coaching Leadership Team Building Talent Development Change Management Performance Management Decision Making Stakeholder Management Analytical Skills Sales Analytics Financial Analysis Market Intelligence Pricing Strategy ROI Analysis Success Profile The ideal candidate: Thinks like a CEO. Executes like a world-class Sales Director. Coaches like a mentor. Builds relationships like an entrepreneur. Uses data to make fast, informed decisions. Inspires teams to achieve ambitious goals.

Benefits

What we offer?

1. Freedom : We allow you freedom to “follow your passion”
2. Opportunity to work with India’s fastest growing SMB Company
3. Regular Training of Professional Skills such as Leadership, Problem Solving and Product offerings.
4. Multifold chances increase to build the career in Solar Energy Sector
5. Exponential Growth in Salary and other remuneration
6. Great learning curve and hand on experience with leadership team about solar in future