Job description
About RYZE: The Tik. Tok Strategist & Creator owns and grows RYZE's Tik. Tok presence with content that is culturally relevant, original, and built to perform — equal parts creator, strategist, trend translator, and performance thinker. A core focus of this role is expanding RYZE's reach into a Gen Z audience without abandoning the brand's established 30+ community, shaping a platform-native voice that speaks to both.
The Role: Company RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.
DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!
Role & Responsibilities The Tik. Tok Strategist & Creator owns and grows RYZE's Tik. Tok presence with content that is culturally relevant, original, and built to perform — equal parts creator, strategist, trend translator, and performance thinker. A core focus of this role is expanding RYZE's reach into a Gen Z audience without abandoning the brand's established 30+ community, shaping a platform-native voice that speaks to both.
Responsibilities
Own the day-to-day Tik. Tok content strategy and execution, from concept through posting Develop original, platform-native content ideas that align with brand goals and audience interests, with a deliberate lens on Gen Z relevance and growth Identify trends, sounds, formats, creator behaviors, and cultural moments worth acting on, particularly those with strong Gen Z traction Create or direct engaging short-form videos designed for strong watch time, shares, saves, and conversation Write hooks, captions, on-screen text, and content briefs optimized for Tik.
Tok Develop content strategies and series that attract and retain a younger audience while staying true to RYZE's brand identity Manage the Tik. Tok content calendar while staying flexible enough to jump on timely opportunities Collaborate with internal teams, creators, editors, and brand stakeholders — including RYZE's part-time skit creator — to bring ideas to life Analyze content performance, including Gen Z audience growth metrics, and use insights to refine future creative direction Test new content formats, storytelling styles, and series concepts to find repeatable winners, especially those with Gen Z resonance Travel to Tier 1 events, activations, and brand experiences as needed to capture real-time content and support on-site social execution Professional Qualifications 3+ years of experience in Tik.
Tok content creation, social strategy, or social media management, with a proven track record of content that performs Demonstrated experience growing or engaging a Gen Z audience on Tik. Tok, with a clear understanding of how they use the platform and what feels authentic to them Strong instinct for what makes content feel native to Tik.
Tok versus overly polished or overly branded Ability to think strategically about multi-audience content, knowing when to create broad appeal versus demographic-specific work Deep understanding of Tik. Tok storytelling, hooks, pacing, editing style, and audience behavior Strong writing skills for short-form scripts, captions, and creative briefs Comfort analyzing metrics and translating performance into action, including audience demographic shifts Highly organized, able to balance planned content with reactive, in-the-moment content Proficiency with AI platforms Nice to have: Experience collaborating cross-functionally with creative, brand, influencer, or paid teams Video editing or content capture skills Experience being on camera or directing on-camera talent Personal Characteristics Low-ego, team-first: The best idea wins, no matter whose it is Self-starter: You see what needs doing and get after it, no waiting for direction Comfortable in ambiguity: Fast pace and shifting priorities energize you rather than rattle you Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks, not just follow them Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter What We Offer: