NPD Head

About the Role

We are looking for a strong techno-managerial leader to build and lead the Electronics NPD capability for a fast-growing appliance manufacturing organization. The role will be responsible for developing in-house electronics engineering capability across new product development, circuit design, component engineering, troubleshooting, validation, and product industrialization.

The ideal candidate should possess deep hands-on expertise in electronics hardware development along with strong exposure to appliance/consumer electronics product development environments. This role will play a critical part in reducing external design dependency and building scalable electronics platforms for future product lines.

Key Responsibilities

Electronics New Product Development Lead end-to-end electronics product development from concept to commercialization. Drive development of control boards, power electronics, embedded systems, UI/control modules, and appliance electronics platforms. Ensure timely execution of multiple NPD programs across appliance categories.

Circuit Design & Technical Ownership Lead in-house circuit design and electronics architecture development. Review and approve schematic designs, PCB layouts, and component selection. Drive design optimization for performance, reliability, manufacturability, and cost. Work on analog, digital, power, and embedded electronics applications.

Component Engineering & Application Knowledge Build strong component-level engineering capability within the organization. Drive component selection, alternate sourcing, derating analysis, and lifecycle management. Evaluate semiconductor, passive, electromechanical, and power components for appliance applications. Support localization and cost optimization initiatives.

Troubleshooting & Failure Analysis Lead root cause analysis for product failures, field complaints, and manufacturing issues. Troubleshoot circuit-level and component-level failures. Resolve reliability, thermal, EMI/EMC, and power-related issues. Implement corrective and preventive actions to improve product robustness.

Product Validation & Reliability Define validation plans for electronics products and subsystems. Ensure compliance with regulatory, safety, EMI/EMC, and reliability standards. Lead testing activities including endurance, thermal, surge, ESD, and environmental testing. Drive warranty reduction and field reliability improvement initiatives.

Manufacturing & Vendor Integration Work closely with manufacturing, EMS partners, and vendors for successful product industrialization. Support pilot production, DFM/DFT implementation, and production debugging. Improve first-pass yield and reduce manufacturing defects. Develop strong vendor technical assessment and qualification processes.

Technology & Platform Development Develop scalable electronics platforms/modules across multiple appliance categories. Drive innovation in smart appliances, connected products, sensors, touch interfaces, and energy-efficient systems. Support future technology roadmap and platform standardization initiatives. Team Building & Capability Development Build and mentor internal electronics engineering teams.

Establish engineering processes, design standards, review mechanisms, and technical documentation systems. Develop a strong culture of engineering excellence and innovation.

Requirements

Key KRAs / KPIs Successful launch of electronics-based products Reduction in product development cycle time In-house electronics design capability development Field failure/warranty reduction First-pass prototype and production success rate BOM cost optimization and localization Product reliability and validation success Vendor technical capability enhancement Platform reuse and commonization Team capability development Desired Candidate Profile Education B.

E./B.Tech/M.E./M.Tech in Electronics, Electrical, Embedded Systems, Instrumentation, or related disciplines. Experience 12–20 years of experience in Electronics R&D / Electronics NPD. Strong experience in appliance manufacturing, consumer durables, consumer electronics, or related industries. Hands-on exposure to circuit design, component engineering, troubleshooting, and product validation is mandatory.

Experience in managing complete product development lifecycle. Strong understanding of manufacturing integration and product industrialization. Technical Skills Required Analog & digital circuit design PCB design/review understanding Power electronics & SMPS Embedded electronics systems Component engineering EMI/EMC understanding Reliability engineering DFM/DFT Failure analysis & troubleshooting Product validation & certification Vendor development