Social Media Manager (Social Media Management & Engagement)

We’re looking for a reliable, detail-driven social media manager to manage, post, and interact across my social media accounts. The goal is simple: keep the brand active, consistent, and engaging without requiring daily oversight. You’ll handle scheduling, posting, engagement, light creative work, and reporting—so the accounts grow steadily and stay professional.

Responsibilities

Content Posting & Scheduling Post daily or weekly content across platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok—depends on where we’re active). Take existing content, repurpose it, and optimize it for each platform. Maintain a consistent posting calendar and keep it filled. Engagement & Community Interaction Respond to comments, messages, and mentions in a professional, friendly tone.

Proactively engage with followers, prospects, and relevant accounts. Flag anything sensitive, urgent, or business-critical. Content Creation Support Create simple graphics using Canva or similar tools. Write captions, hooks, hashtags, and short-form copy aligned with our voice. Pull clips or snippets from existing videos or long-form content.

Account Growth Tasks Follow and interact with relevant accounts and communities. Identify trending topics and suggest content ideas. Track what performs well and recommend adjustments. Reporting & Metrics Provide weekly analytics: growth, top posts, engagement, opportunities. Highlight what’s working and what should change.

Requirements

Strong English writing and communication skills with the ability to craft engaging, on-brand copy. Proven experience managing business social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. Proficient with Canva, scheduling tools (Buffer, Hootsuite, Later), and basic video editing or clipping.

Able to work independently, follow a brand voice, and meet deadlines without daily supervision. Highly organized, proactive, and able to make suggestions for content improvement and account growth. Experience in community management, responding to comments, messages, and mentions in a friendly and professional manner.

Familiar with tracking analytics, including growth, engagement, and performance metrics, with the ability to make data-driven adjustments. Comfortable with content optimization to ensure posts are platform-specific and align with audience interests. Ability to identify trending topics and integrate them into the content strategy to maintain audience engagement.