About AdSAM Emotional Response Modeling
AdSAM utilizes a non-verbal, visual technique to accurately tap into the core of the human emotional responses. Based on the dimensional Theory of Emotion that states that every emotion is a combination of three dimensions, AdSAM measures appeal, engagement, and empowerment using custom characters - Attitude Self-Assessment Manikins. The highly predictive behavior of AdSAM has been utilized worldwide for the past 24 years and serves as highly advantageous emotional response model.
- Founded
- 1998
- Employees
- 1 to 10
- Headquarters
- United States
Leadership
The top of AdSAM Emotional Response Modeling's org chart, with how many people report into each leader.
DM
Dr. Jon Morris
CEO
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