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About Alpha Hotel Management

Certified by Marriott International to operate full and select service hotels in Europe, Alpha Hotel Management brings deal flow and operational excellence to investors. AHM is a guarantee that both property owners and international brand companies get the highest value from each project – from conceptual planning to hotel operations. Our experience is mostly based on development of capital hotel projects and, at the same time, on our strong support for destination development in terms of creating products and content, marketing and branding destinations, as well as valorization of unused potentials. The best example for this is Kopaonik and MK Resort - the largest hotel complex on the destination, that, at the time of the takeover, had the worst image and business performance since the establishment of the tourist center, with decreasing trend of attendance, only 30 days of the main season, negative balance throughout the year and the lowest value of real estate - only 800 EUR/sqm. In a short time Kopaonik became and has remained the leading mountain center in the region, with 120 days of winter and 60 days of summer season, with developed MICE tourism, and with constantly growing trend of attendance, including new foreign markets. At the same time, MK Resort is recognized as a brand with the highest standards and service excellence and as leader in the domestic and regional hotel industry. Together with the development of the destination, both hospitality business and entire local economy are rapidly developing, which has resulted in the increase of the price of a square meter up to almost 5,000 EUR/sqm and the business of MK Resort having an EBITDA margin of close to 4 mil. EUR (39%).