Back2Basics, LLC of Minnesota jobs and careers

About Back2Basics, LLC of Minnesota

Back2Basics is a woman-owned boutique Reputation Strategy agency founded in 2015 by an award-winning brand manager with more than two decades of experience in micro brand management and digital content strategy. Most marketing focuses on activity — more content, more posting, more noise. But effective marketing leans into brand reputation. And reputation is built through alignment and protection. Back2Basics helps service-based businesses define, align, strengthen, and protect their brand reputation so their visibility reflects the quality and integrity of their work. We partner with independently owned and locally rooted businesses — including real estate professionals, trades, financial services, legal and consulting firms, health and wellness providers, storefront retailers, and nonprofit leaders. Our clients are often exceptional at what they do but navigating fragmented messaging, inconsistent visibility, technology overwhelm, and reactive marketing pressure. That’s where structure matters. Through Back2Basics’ Brand Reputation Strategy Method™, we guide businesses to: • Define their foundation • Align their messaging • Launch with clarity • Strengthen brand cohesion • Protect long-term reputation Our work is delivered through four integrated pillars: Consulting — strategic brand and reputation guidance, including fractional CMO leadership. Creating — cohesive design, content, and digital/print communications. Caring — reputation oversight, digital presence management, and brand protection. Coaching — practical education that empowers confident brand leadership. More than 75% of our work is recurring partnerships. Many clients remain with us for years — some reaching decade-long milestones. If you're chasing vanity metrics — more likes, follows, or clicks for simple bragging rights — we may not be the right agency for you. If you value alignment, strength, and the protection of your brand reputation, we welcome the conversation.