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About Baymard Institute

Baymard Institute provides you with 110,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” user experiences, and how your UX performance stacks up against industry leading sites. The research is published as articles, benchmarks, UX case studies, page design walkthroughs, in our extensive Baymard Premium research catalog. To get one of the 300+ free research articles on e-commerce User Experience and optimization go to https://baymard.com Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce (including Google, Home Depot, Etsy, Nike, etc.)

Founded in 2009 by Christian Holst and Jamie Appleseed.