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About BetterChoice

With the ever-increasing number of ecolabels in the market, it's a daunting task for consumers to differentiate the truly sustainable products from the ones that are simply jumping on the bandwagon. It's not just the consumers who are struggling - retailers, e-tailers and brands are grappling with the challenge of communicating their sustainability credentials effectively. And with new EU regulatory interventions that come with hefty fines for greenwashing, the stakes are higher than ever before. BetterChoice makes life easier for retailers, e-tailers and brands. With a simple and no-nonsense communication approach, they can now articulate their commitment to sustainability with clarity and ease. Enter BetterChoice - the game-changing solution that sets itself apart from the clutter. A holistic and independent tool; BetterChoice utilises product data to create a comprehensive sustainability score that brings complete transparency to consumers. Now, no more guesswork, no more confusion - with BetterChoice, you get the full picture of a product's sustainability credentials in a snap. Empowering YOU to make the BetterChoice!