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Effective advertising targets human needs and provides custom-tailored relief. We are born with no pre-established notion of what it means to be human. Great advertising helps us define our identity by releasing the anxiety brought about by our innate need for self-determination. Mirror neurons make us empathize, build trust and emotional connections, imitate, define our needs and make our choices. A top advertiser is neither the loudest, nor the most technologically advanced, but the one who understands and aligns with the science and principles of human behavior, shapes culture, encodes memory and defines people, all while driving buyology. While effective advertising helps us answer the most fundamental questions of life, creativity, and love for life and work produces ROI [return on imagination], which fuels progress, as well as personal and brand success stories, unlike anything else in the world of business. Great marketing & advertising is in high demand and low supply. We think that the best advertising is not advertising, but a problem-solving approach to anything life-related. We know that with great power comes great responsibility, while facts speak louder than words. Brand Buyology works. Since 2009. N.B.: in 2022, Agency:Wiz became Biology.