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About Brita

Pitchers, filters, and on-the-go water bottles that help you get better, great tasting water right from your tap, without reliance on single-use plastic water bottles. All Brita® filters cut chlorine taste and odor and reduce other contaminants, and our new and improved Elite™ Filter removes 99% of lead and reduces the most contaminants vs. other pour-through systems. Patented pleated filter technology allows our Elite™ Filter to last 3x longer, too.*

Founded in 1966 by Heinz Hankammer.