About Bundesliga International GmbH
Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.
- Founded
- 2008
- Employees
- 11 to 50
- Headquarters
- Frankfurt
Leadership
The top of Bundesliga International GmbH's org chart, with how many people report into each leader.
Kevin Sim
Head APAC
9 reports
Peer Niclas Naubert
CEO
7 reports
Sun Fulian (Sunny)
Head Of Marketing&strategic Projects China
7 reports
Tobias Thöne
Director Commercial Partnerships
7 reports
Henning Brinkmann
Head Of EMEA (audiovisual Rights)
3 reports
Chiara Omachel
Executive Assistant
Dr. Kristof Kanzler
Senior Manager Business Intelligence
Tizian Ibach
Senior Manager, Business Development & Marketing APAC
2 reports
Edward Meng
Head Of Sales And Business Development China Office
2 reports
Aaron Chang
Manager, Business Development & Marketing APAC
1 report
Mano Nhouvannasak
Head of Strategic Projects APAC
Patrick Kalisch
Head Of Global Business Affairs
3 reports
Tom Julian
Head of International Cooperation and Public Relations
1 report
Antonia Korn
Manager Executive Projects
Barny Read
Writer/editor
1 report
Jobs at Bundesliga International GmbH
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