About Buoy

Drinking the recommended 8 glasses of water a day seems like a longshot for most people - especially unattainable when you stack them on top of all of the other better tasting, more functional drinks we all enjoy. Even for those that are able to consistently drink the recommended 8 glasses of water a day, inadequate electrolyte levels can stillcause dehydration symptoms to appear. Today, 3 out of 4 Americans are chronically dehydrated* and suffer from symptoms like low energy levels, headaches, and increased blood pressure, among countless other symptoms. Everyday things like exercise, travel, consuming foods high in sodium and sugar, drinking caffeine or alcohol, and even just being outside on a sunny afternoon lead to loss of electrolytes. All of these things are not only dehydrating in the moment, but also make it harder to rehydrate for the rest of the day - partially offsetting the glasses of water you do manage to drink. With Buoy, people can efficiently stay hydrated by adding electrolytes to ANY drinks they are already consuming without compromising taste.

Founded in 2017 by Cole Puchi, Daniel Schindler and Eddie Zelenak.

Founded
2017
Employees
1 to 10
Total funding
$2.6M

Leadership

The top of Buoy's org chart, with how many people report into each leader.

DSPhoto of Daniel Schindler

Daniel Schindler

Chief Executive Officer

9 reports

EZPhoto of Eddie Zelenak

Eddie Zelenak

Founder and CMO

4 reports

SEPhoto of Stephen A. Esper

Stephen A. Esper

Chief Medical Officer

1 report

CPPhoto of Cole Puchi

Cole Puchi

Chief Revenue Officer (CRO)

1 report

Jobs at Buoy

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