CBC PR (Cercone Brown Company) jobs and careers

About CBC PR (Cercone Brown Company)

CBC PR gets you talked about by the right people in the right places—press, experts, creators, communities—and make sure you show up where buyers and AI bots look for credibility. CBC PR's edge is high value consumer media relations (fueled by our “CBC House” media immersion events) expert activation, credible creators, and affiliate‑ready commerce. Then we tie it all to sales with clear measurement a CFO will respect. Discovery happens everywhere—search, social, and now AI answers. Our answer: PR that shows up where people and machines look for proof that builds consumer trust. 1. Media relations that moves the needle: We secure coverage that buyers believe, and algorithms can cite. Think national and category‑leading consumer press, reviews, “best of” lists, and gift guides. Strong coverage feeds search and AI results, lifts conversion, and compounds over time. 2. CBC House Programs media relationship engine: Our invite‑only editorial experiences bring top journalists and creators together with your brand for hands‑on time. These aren’t splashy events; they’re trust builders. They generate lasting relationships, real stories, and assets we repurpose across channels. 3. Expert AI PR program: We turn your internal experts and proof into sources that get quoted—by journalists and by AI. That means simple, source‑backed explanations, Q&As, and data that are easy to reference, plus placements that help you appear in “people also ask,” “best” roundups, and generative answers—without sounding robotic. 4. Credible creators, not just influencers: We work with people who actually use and can vouch for the product—category nerds, reviewers, and community leaders. They create try‑it/prove‑it content that fuels PR, social, and on‑site proof. 5. Affiliate & commerce built into PR. We make you “publisher‑ready”: inventory, links, and offers that let editors feature you and get credit. This unlocks placements and ties coverage to measurable sales. 6. Measurement that closes the loop: We track what matters: quality coverage, search & AI presence, referral and affiliate sales, lead velocity, and pipeline contribution. Then we double down on what’s working.