Chair of Marketing Management | University of Münster jobs and careers

About Chair of Marketing Management | University of Münster

We, the Chair of Marketing Management, are happy to welcome you on our Linkedin Page. Our young and passionate team is led by Prof. Dr. Manfred Krafft. Since the foundation in 1969 by Prof. Dr. Heribert Meffert, the Chair of Marketing Management is famous for cutting-edge research and high-quality education. Our work at the Chair of Marketing Management is always guided by our overarching conceptual philosophy of Marketing Strategy and Customer Centricity. Those concepts being the core of our activities, we cover three adjacent main research areas: Sales Management, Channels & Retailing, and Customer Management. Beyond that, we ensure that our activities are embedded into crucial fundamentals: Firstly, our research is based on analytics and state-of-the-art methodologies. Secondly, we aim to bridge the gap between research and practice by providing rigorous and relevant contemporary research. Last but not least, we address ethics and sustainability issues in our academic work. Our research is frequently published in renowned, international journals. We enjoy collaborating with our global network of leading academic and professional partners by means of conferences, guest lectures, and research projects.